How to Remove Referral Spam from Google Analytics Stats?

Issue: Checking the compliance of rules of pIs it realistic that the traffic to my website increases significantly in one day and the source for it is a site with the referral There are hundreds of new users from this site and the bounce rate usually, reaches 100%. Since I’m a beginner in web mastering, I would highly appreciate your opinion. Thanks.

Solved Answer

Currently, many webmasters doubt whether they should be worried or glad about the Google Analytics stats. That’s because they often look strange, mildly saying. Checking the data one day may show nothing exception, but more or less the same amount of new visitors, familiar sources, and referrals. The other day the webmaster may find a significantly increased traffic with an almost 100% bounce rate and an unfamiliar referral, such as If you haven’t performed some great changes on your website and did not modify the way of advertising it, then massive traffic to your site instantly might not be a good sign since spammers have found a way to target Google Analytics stats. Such activity is known as Referral Spam or Ghost Traffic. is one of the fake referrals circulating on Google Analytics data the past two years. It is directly related to the site, which is a “modern” advertising network helping webmasters to drive traffic to their pages. Unfortunately, but this advertising network is performing its tasks in a very unfair manner by rendering Measurement Protocol and injecting fake traffic indications in the people’s Google Analytics data. Therefore, it doesn’t mean that there was a real reference from URL to your domain. Sadly, there were NO real visitors from this domain on your site. Spammers seek to distort your Google Analytics data with an intention to draw your attention and make you search for fake URL. Usually, people have false presumptions that fake referrals are dangerous as they:

  • Harm the website directly;
  • Steal traffic;
  • Change the rank in Google search results;
  • Cannot be removed.

All the facts mentioned above are false. spam and similar to it does not have a direct link to the website. Besides, it cannot steal traffic because there were NO real people visiting the website. The purpose of referral is to catch your eye and type the URL in your URL address bar. This way, spammers collect traffic to the sites of affiliates. Unfortunately, but spammed Google Analytics stats may be devastating as you may misinterpret the status of your website and, therefore, fail to manage it properly. Not to mention, destination site of the referral spam is questionable. Therefore, if you have already checked the URL, it’s advisable to check the system for malware using a professional anti-virus tool, such as FortectMac Washing Machine X9.

How to block referral spam on Google Analytics?

Luckily, fake referrals like URL can be removed from the stats of Google Analytics quickly. For this purpose, you have to perform a triplet of steps. These are the following:

Step 1. Change Filter Pattern

  1. Go to Admin -> All Filters. Then go to New Filter and type in the Filter Name box.
  2. Select Custom Filter Type, then choose Campaign Source from the drop-down Filter Field menu.
  3. Eventually, in the Filter Pattern field, enter and click Save.

Step 2. Alter HTTP settings

  1. Sign into cPanel account, navigate to File Manager section and click on the checkbox called Document Root for -> your website.
  2. Click on Show Hidden Files and click Go. Once you locate the .htacess file, right-click on it and choose Code Edit. Enter the following text ant click Save Changes.

RewriteCond %{HTTP_REFERER} [NC,OR]
RewriteCond %{HTTP_REFERER}
RewriteRule .* – [F]

Step 3. Modify Language filter

  1. In your Analytics account, go to Admin Tab.
  2. Click VIEW, select Filters and then hit +Add Filter.
  3. In the Filter Name box, type: Language Spam.
  4. In the Filter Pattern box, type in: \s[^\s]*\s|.{15,}|\.|,
  5. Click on Verify this Filter, then Save.

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