How to remove referral spam from Google Analytics reports?

by Ugnius Kiguolis - -


Issue: How to remove referral spam from Google Analytics reports?

I have a suspect that my GA reports have been polluted by spam because referrer keeps showing on the list. I’ve tried to access the website to check what it’s about, but web browser was redirected to another domain. After that, I’ve performed a small research on this URL and found clues that it’s a newly released referral spam, so I decided to ask your help to block it. Would highly appreciate your help, guys!

Solved Answer


Nowadays the reliability of Google Analytics reports is a heated question ‘thanks’ to the Vitaly Popov and its invention of Ghost Traffic. A couple of years ago, security specialists and Google Analytics experts noticed strange referral domains showing up in the list of referrers, for example,,,,, and many others. These sources attract the attention of a GA user as they usually feature a high visitor’s rate even though the website is non-affiliated with a Google Analytics user’s site, which is the reason why GA user may decide to check the URL. That’s the trick that spammers have invented to increase traffic to doubtful domains and, therefore, earn an easy profit. referral spam and its predecessors are those domains in question and are sometimes considered to be malicious as they may even be exploited for malware distribution. However, the main goal of is to generate traffic and increase the rank in Google search results using unfair techniques. referral spam may also be referred to as Ghost traffic. It means that all indicators shown on its behalf are fictitious. The referrer gets injected into the GA reports with the help of fake hits, which are generated by a program or a bot. It means that no human beings were accessing your website via URL because the hits have been channeled directly to Google Analytics. To make this trick, spammers or hackers, it’s up to you how to call, just need to know your Google Analytics property ID to inject fake referrals into the reports. fake referral distorts actual GA statistics, which is a minor harm if compared to the fact that referral spam may be linked to infected websites. Therefore, it’s crucial to ensure Google Analytics by NOT disclosing property ID publicly. If, however, you are receiving reports about spam, take needed actions and block it right away.

How to block referral spam in Google Analytics reports?

Optimize now! Optimize now!
Unique technology of Reimage recovers system with fresh files and can seriously revive the life of your machine. The free scanner will let you know which parts of your system need to be optimized. To restore your computer's peak performance, you have to purchase licensed version of Reimage Reimage repair software.

Step 1. Change Filter Pattern

  1. Select Admin -> All Filters. Later on, enter New Filter and type in the Filter Name box.
  2. Choose Custom Filter Type, then choose Campaign Source from the drop-down Filter Field menu.
  3. Lastly, in the Filter Pattern field, type and click Save.

Step 2. Change HTTP settings

  1. Sign into cPanel account, navigate to File Manager section and click on the checkbox called Document Root for -> your website.
  2. Click on Show Hidden Files and then Go. Once you locate the .htacess file, right-click on it and select Code Edit. Enter the following text ant click Save Changes.

RewriteCond %{HTTP_REFERER}
RewriteCond %{HTTP_REFERER}
RewriteRule .* – [F]

Step 3. Modify Language filter

  1. In your Analytics account, navigate to Admin Tab.
  2. Click VIEW, select Filters and then click +Add Filter.
  3. In the Filter Name box, type: Language Spam.
  4. In the Filter Pattern box, type in: \s[^\s]*\s|.{15,}|\.|,
  5. Click on Verify this Filter and save the changes.

Optimize your system and make it work more efficiently

Optimize your system now! If you don't want to inspect your computer manually and struggle with trying to find issues that are slowing it down, you can use optimization software listed below. All these solutions have been tested by team to be sure that they help improve the system. To optimize your computer with only one click, select one of these tools:

We might be affiliated with any product we recommend on the site. Full disclosure in our Agreement of Use. By Downloading any provided software you agree to our privacy policy and agreement of use.
do it now!
computer optimizer Happiness
do it now!
computer optimizer Happiness
Compatible with Microsoft Windows Compatible with OS X
Your problem remained?
If you are not satisfied with Reimage and think that it failed to improve your computer, feel free to contact us! Please, give us all details related to your issue.
Reimage - a patented specialized Windows repair program. It will diagnose your damaged PC. It will scan all System Files, DLLs and Registry Keys that have been damaged by security threats.Reimage - a patented specialized Mac OS X repair program. It will diagnose your damaged computer. It will scan all System Files and Registry Keys that have been damaged by security threats.
This patented repair process uses a database of 25 million components that can replace any damaged or missing file on user's computer.
To repair damaged system, you have to purchase the licensed version of Reimage malware removal tool.
Press mentions on Reimage

About the author

Ugnius Kiguolis
Ugnius Kiguolis - The problem solver

Ugnius Kiguolis is the founder and editor-in-chief of UGetFix. He is a professional security specialist and malware analyst who has been working in IT industry for over 20 years.

Contact Ugnius Kiguolis
About the company Esolutions

What you can add more about the problem: "How to remove referral spam from Google Analytics reports?"